Miniscule-Pro-Vision Phone Projector Essay Example | Topics and Well Written Essays - 6250 words

Miniscule-Pro-Vision Phone Projector - Essay ExampleThere will mainly be two product segments. The first and most strategic product segment will be the one aimed at manufacturers of forebode handsets where the projectors are tiny Pico projector chips. The secondment entail complete phone projectors which are conveniently smaller in size, and easily integrated into a number of specific smartphones that have iOS, Android and beach operating systems. These products will be built on RGB (Red Green Blue) laser projection technology ad will have the capability of forming high role images projected on a surface that is 35 lumen, 13 inch full colour images with WVGA (820 * 480 pixel) resolution, and using an infrared sensing technology be able to project interactive images that are responsive to touch. The Target markets the accompanys phone projector targets two key customers end-user consumer aged between 20-44 years of age earning an income of ? 40,000 and to a higher place per ye ar and delight in media sharing and content consumption in newer enlarged ways. The second and most important and strategic target market for the company will be the mobile handset manufacturers who constantly redefine their gadgets through innovative features that are fun, convenient and revolutionary. Market Research 84% of the consumer respondents would like to avow a phone with a projector, and 63% of them would be willing to pay a higher price for the phone, and a standard market price for the phone projector. 67% of phone manufacturers were experimenting with the embedded phone projector technology they were though taking it slow observing end user consumer behaviour towards the gadgets and towards the already released Samsung galaxy with an in-built phone projector. 47% of them thought that while the phone projector technologies were a revolutionary technology, consumers had not yet found solid imperative uses for such projections as most still focused media sharing. They t hough all agreed that passing responsive touch enabled phone projectors would certainly find a lot more uses, and consumers would be highly responsive towards such phones than phones which only projected images and videos. It is projected that by 2015, the projector phones that will have been sold will be more than 20 million units. project sales Profits in the first second and third years of operations are projected to be ?895,000, ?1,051,000, and ?1,350,000 respectively. This is in view of the high cost of initially promoting the product. Closing Summary in conclusion, the product is found to be viable and profitable Table of contents Slogan 4 Mission debate4 Environmental Scanning 6 SWOT Analysis .6 PESTLE Analysis ..8 Marketing Research .... 11 Segmentation .................................16 Demographics ..17 Targeting .19 Positioning ..