Why is Zara a pioneer in affordable design clothing Research Paper

Why is Zara a pioneer in inexpensive determination change state - Research Paper ExampleThe paper Why is Zara a pioneer in affordable normal clothing concenrs Zara Marketing Fashion from a Fresh is What Sells Point of View. Because of the way that Zara, a loss leader in womens fashions and a achievement story, has designed its marketing and business strategies, one will close to never walk into the same stemma twice. In looking at how to design a clothing store with its eye on the bottom line profit, Zara has found the key to their own success in the example of the produce isle. What is fresh is what will sell. As well, they have found that having many items to choose from with extra availability is far greater than having a great number of a select few items. In an economy where fashion is no longer a priority, survival becomes a game of playing the metrical composition in the way that will create the largest overall profit. In this game, Zara has found a formula for succe ss that is working. Zara is a clothing company found in Spain and is a subsidiary of Inditex. Inditex has over 2500 stores across the gentlemans gentleman with Zara being around 800 or more of those outlets. According to Hines and Bruce (2007), the most successful launch of a store took place in Dublin Ireland in an outlet that was over 20,000 square feet (247). The business design is based on the concept that what is done quickly will have the best result. Getting new designs from the design room to the floor simulates five weeks whereas a redesign of a piece of clothing will take only two weeks to reach the stores. Zara markets clothing for men.