Global marketing strategy Essay Example | Topics and Well Written Essays - 3000 words

international marketing strategy - Essay ExampleIn the current decade international marketing has emerged as a booming platform that holds significance in daily life of customers. National boundaries or topical anaesthetic regions are not restricted all to competitive forces. Firms operating in globalized economy can only be successful if they are responsive towards local and global market conditions. International marketing military operation comprises of various factors and companies need to develop strategies to encompass such factors. Skills of international marketing are an important survey of every firm whether it is involved in different activities of exporting for the company or score. Globalized market devote has witnessed a sudden drift in the recent years due to emergence of trading standards, practices and techniques. there are wide array of market entry barriers witnessed by firms who plan to go global. This study shall specify such barriers and even portray a c lear picture regarding two different market segments. Poundland is a variety store chain of United Kingdom that sells majority items in its store outlets at 1. Stephen smith and Dave Dodd had founded the company in 1990. The firm presently operates in more than 450 locations and comprises of 3000 kitchen ware, healthcare, home ware and gift products. It deals in 16 categories majority of which are clearance products or do not hold a brand name. This study would highlight the international expansion of Poundland into Japan and China. The major aim of this analytical study is to define the market conditions of a developing and developed country.Japan and China has been selected as two markets where Poundland will have a fit its business. Both these countries comprise of certain opportunities for the variety store chain. In order to establish market coif in a country it is essential to analyze its marketing environment. There is wide range of orthogonal forces that changes operati ng environment of a country.PESTEL analysis is basically