Harley Davidson

Executive Summary of Harley Davidson, Inc. Harley Davidsons(HD) current strategy is to continuously rectify their managerial and production processes in order to keep be low, efficiencies superior and create quality for their consumers. HDs two largest products ar motorcycles and unpaid vehicles. In 1982 HD had a loss in net income of more than than $20 one million million. However, in the years 1987-1989 HDs net income has been a ordained $21 million, $24 million, and $33 million respectively. The increases in interchange come down allow the comp some(prenominal) to have the funds to program for any future investments or pay off debts. The last mentioned was do in 1989 when the company decreased their debt/equity dimension from 55% to 40% by repurchasing over $37 million of debt. approximately of the strengths that have enabled HD to achieve certain levels of financial advantage are good senior management and brand faithfulness. some(a) of managements accomplish ments embarrass the implementation of JIT and MAN systems. These systems have resulted in much(prenominal) things as reducing inventory by 67% and diminish defects per building block by 70%. HDs brand loyalty is an additional asset. musical composition HD has always been a usual American brand name, in the past it was always associated with the rougher portion of American consumers.

However, in the give out decade HD has begun to brand name huge inroads with the more affluent members of troupe such as bankers, doctors, and engineers. In doing so they are at a measure able to supplement their motorcycle sa les with products ranging from clothing to ! crew goods all stamped with the HD logo. As far as internal weaknesses, pass Rambler is number one. Demand is declining in this industry and the market already has three worthy competitors. This company was acquired to diversify the risk of seasonal worker motorcycle sales. However, both RVs and motorcycles are dependent... If you want to mend a full essay, order it on our website: OrderCustomPaper.com

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