Mkt 421 Final Answers

Will give a 27/30 on the final 1) gargantuan coruscate Co., a manufacturer of cola-flavored drinks, requisites to subjoin case yield juices to its existing product line. Big Fizz must(prenominal) wreak some decisions regarding packaging and branding the harvest-home juices. 1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add box fruit juices to its existing product line. Big Fizz must make some decisions regarding packaging and branding the fruit juices. These decisions would finalize under which protean of the grocerying prance? A. Product 2) Hewlett-Packard sells personal computers by dint of force computer stores, electronics superstores, and its own Internet site. What is the merchandising mix variable that is being considered here? D. Place 3) marketing dodge planners should recognize that: D. bearing marketing is not limited to tiny market segments 4) head marketing, in contrast to mass marketing, D. focuses on fa irly like market segments 5) The process of naming all-embracing product-markets and then dividing them in order to select maneuver markets and cause suitable B. market segmentation 6) ______________ is the process of naming bulky product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes. B.

Market segmentation 7) Marketing research which seeks structured responses that can be summarized is called B. quantitative research 8) One of the major disadvantages of the focus group wonder onward motion is that B. it is difficult to measure the results! objectively 9) When focus group interviews ar used in marketing, D. the research conclusions will vary depending on who watches the interview whether online or off-line 10) Focus groups B. yield results that ar by and large dependent on the viewpoint of the tec 11) A small manufacturing firm has just experienced a rapid drop in sales. The marketing manager thinks that he...If you want to get a proficient essay, order it on our website: OrderCustomPaper.com

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